By: Alyssa DiJoseph Dove’s new campaign, entitled “Real Beauty Sketches,” aims to make women realize that they often don’t see their own beauty, as demonstrated by the tagline, “You are more beautiful… Read More
By: Madeline Rose Every spring our organization piles onto busses and invades the Chicago advertising scene. This year, over 100 AAF members took part in visiting agencies and networking with advertising and media… Read More
By: Jonathan Schultz TV by the Numbers reports Mad Men’s Sunday premiere episode netted 3.37 million viewers. Based solely on the fact that the show’s sixth season drew the second-highest viewership of any… Read More
By: Christina Park Because Beyoncé just released her new Pepsi ad last week, Taylor Swift’s new Diet Coke ad seems to be the highlight of the week in the ad world. Taylor Swift… Read More
By: Madeline Rose The current relationship between Hollywood and the Chinese film industry is not exactly one built on trust or friendship. Being the top two film markets, it would be in… Read More
By: Shayne Santi With all the strange happenings in social media this month, including Facebook’s managing editor announcing his departure from the company, the popular employment site “LinkedIn” has recently purchased the popular… Read More
By: Madeline Rose This past Monday was a holiday of sorts for the media when advertisers and technology companies big and small released new content to celebrate April Fools’ Day. Users everywhere were… Read More
By: Christina Park It’s that time of the year again when you are waiting on the status of your summer internship applications, going through interviews, or even accepting an… Read More
By: Alyssa DiJoseph Honda has aligned themselves with Edventure Partners to get a new outlook on advertising: the partnership offers an internship for credit that allows students who want to work in the… Read More
By: Ye Wang Galaxy Chocolate recently made a commercial starring the late Audrey Hepburn. In the commercial, she is seen at the peak of her youth, beautiful, graceful and very much alive. Her… Read More
By: Eric Reardon Prior to Leo Burnett receiving the go-ahead to handle advertising for the Silverado, its advertising was done by newly-formed Detroit advertising agency Commonwealth, a joint venture of Omnicom Group and… Read More
By: Madeline Rose A little over ten years ago authors and publishers were outraged when electronic media giant Amazon began selling books secondhand on their website. The Authors Guild tried to get authors… Read More
By: Madeline Rose Pressure is on for the media industry in the fallout from the Sandy Hook massacre and other tragic shootings, as they are under renewed scrutiny for violent themes and depictions.… Read More
By: Madeline Rose With the accessibility of the Internet and the ever dissolving line between television mediums, the data collected from traditional cable watchers is on the path to becoming obsolete. People are… Read More
By: Christina Park Mobile innovators are creatively brainstorming new and big ideas daily. This particular idea was successfully executed to entertain and save people waiting at a Metro bus stop—whether they were… Read More
By: Lauren Golden Have you ever noticed that advertising on Facebook is creepily related to your interests? Well, Facebook has more than 200 ways of tracking its users. The “Like” button has… Read More
By: Christina Park Every year, countless ads about buying flowers, chocolates, or heart-shaped balloons for our loved ones are thrown at us. But this Valentine’s Day, Ikea Australia came up with the… Read More
By: Madeline Rose Panera is trying to woo customers through their doors not just with the smell of fresh bread but with ideals and values. The company has always distinguished itself from… Read More
By: Daniel Korenevsky Soda for breakfast! It’s like a five year old’s dream come true! And, according to PepsiCo’s research, it’s mine too. On Monday, February 25, Mountain Dew debuts its new drink:… Read More
By: Alyssa DiJoseph It’s no secret that Valentine’s Day is a Hallmark holiday, but what about the other businesses that benefit from Valentine’s Day promotions? Every year, it would seem that the top… Read More
By: Jonathan Schultz What do LeBron James, Johnny Depp, and Topher Grace all have in common? You’re likely to see all three of them in the same 90 seconds of television. How is that… Read More
By: Madeline Rose Media representatives, government officials, and scholars are among those pushing for revised methods of combatting Internet piracy. Following a publicized report by the University of Southern California, they are calling… Read More
